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Bernie Zlotnick

Bernie Zlotnick
Adjunct Professor
 
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Biography:
Bernie ZlotnickBernie Zlotnick attended the High School of Industrial Arts and won a four year scholarship to the School of Visual Arts. After graduation, he started in the graphic design business as assistant to famous graphic designer Herb Lubalin at Sudler & hennessey. After 6 years, he left to join Young & Rubicam. Over a 10 year period, his work for clients such as General Foods, Frito-Lay, OceanSpray, R.J. Reynolds/Nabisco, P&G, Breck, Goodyear, Rheingold beer, Sanforized, Eastern Airlines, Olympic Airways, General Electric, Goodyear, Dunlop Golf, Hanes Underwear has generated millions of dollars of sales and awards for America's premier companies.

His poster for The Peace Corps , "Make America a Better Place.Leave the Country" (with the statue of Liberty pointing to the left) hangs in the Smithsonian in Washington, as one of the best 100 posters of the 20th century. He served as Art Supervisor and a Creative Director at Young & Rubicam and started 285, the profitable design division of Y&R.

As founder and owner of an ad agency, Barnett Zlotnick, the company was eventually purchased by Y&R as an autonomous subsidiary after a successful two years.

After Barnett Zlotnick Y&R, he became Senior VP/Creative Director at FCB/Leber Katz Partners, another large ad agency and spent 5 years at the agency.

And for the last twenty years, he has his own creative services firm, Zlotnick Communications, where he has developed creative work for Seagrams, Ovaltine, Finlandia Cheese, Revlon, Marvel Comics, Pitney Bowes, Absolut Vodka and WABC Radio.

His work has appeared in the NY Art Directors Club Annual, ANDY Annual, Creativity Annual, Graphis, The One Show Annual, Society of Illustrators Annual, AIGA Annual, Communication Arts Annual, Graphic Design USA, Type Directors Club Annual, HOW, Print, Print Regional Design Annual, Art Direction and Idea magazine in Japan.

More than 250 awards, including Art Directors Club Medal, The One Show, ANDY, Society of Illustrators, AIGA and the CLIO.
Mr. Zlotnick wrote a popular monthly column titled "My Friends" in Art Direction magazine for over ten years.
He is the designer of Bernase Roman, an ITC typeface used by many designers.

He has also taught advertising and design at The School of Visual Arts and Pratt Institute.

Today, is a life-time member and was Vice President on the boad of directors of the internationally famous New York Art Directors Club. He has produced events for the club; The One Show, several comedy roasts and has judged advertising shows and made speeches throughout the USA.

He presently teaches advertising design at the County College of Morris and advertising and package design at Sussex County Community college and has lectured at SUNY Farmingdale University in New York and Ramapo State college in New Jersey.