CCM “I Started Right” Billboard Campaign Turns Graduates Into
Hometown Celebrities

By Mary Ann Kiczek

 

According to the Outdoor Advertising Association of America (OAAA), in 2005, McDonalds, Cingular, and Verizon were the three highest spending brands for outdoor
billboard advertising. But don’t tell that to County College of Morris. CCM may have a smaller budget but it is no less enthusiastic when talking about the success of its
long-time “I Started Right” billboard campaign. “It has worked well for us,”
noted Dr. Joseph Nazzaro, CCM Executive Director for College Advancement
and Planning, who was the originator of this marketing effort that debuted
1987. It builds awareness for the school, it makes students and alumni feel
proud, and it has turned alumni into local celebrities,” he added. CCM Alumni
Director Barbara Capsouras agreed, “We’ve received great feedback from both
our billboard personalities themselves and their fellow alumni. And, of course,
it’s not unusual for us to hear from a few billboard ‘hopefuls,” she said.
 

What’s more, the “I Started Right” billboard campaign has demonstrated high ad
recall, a measurement of readers’ ability to remember ads they have viewed in
various media. “It seems the board’s simple message really resonates with the
public,” Nazzaro commented. And that’s not surprising since CCM billboards
follow the winning formula recommended by the OAAA – a quick burst of information,
a limited number of design elements, and easy-to-read fonts. CCM is
proud to present the latest group of “I Started Right” billboard personalities.



Dr. Daniel Agatino

Dr. Daniel Agatino is truly a Renaissance Man. In addition to his AA degree from CCM, he holds a BA, an MA in Communication, a law degree, and a PhD. He teaches at the College of Saint Elizabeth, works as a defense attorney, hosts a TV show on WMBC-TV, is a published author, and loves to act. In fact, he calls acting his passion. “You get to be a good guy, a bad guy, really smart, really stupid, really romantic…. I love that I’ve taught performance classes, I’ve been an ‘extra’ in the movies, and now I’m focusing on a documentary.”

His “day” job is at the College of Saint Elizabeth in Convent, NJ where he is an Assistant Professor in the Communications Department, a position he says allows him to learn as much as he teaches. “The students keep me up-to date with popular culture, the latest trends, and a different way of seeing the world. I also love that I can go to the college cafeteria and have a conversation with a psychology professor one day and speak with a bio-chemistry professor the next,” he commented.

Dr. Agatino also works as a criminal defense attorney. “I love arguing a case that will ultimately help to clear someone who is not guilty. I guess that’s the actor in me,” he reasoned.

Dr. Agatino spoke fondly of his experiences at CCM, calling it “a place where you are learning from top quality passionate instructors.” He noted that many of his family members and friends attended CCM as well. When asked to recall his greatest experience at CCM, Dr. Agatino didn’t hesitate for a minute, “Meeting my wife in Professor Al Hoffman’s journalism class. We dated as students and have been married for eight years.”


Back to top


Carlos E. Caicedo–Carvajal

When Carlos Caicedo entered CCM after moving to the U.S. from Columbia, he worked hard to learn the language and customs of his new country. “In many ways CCM became a cultural womb for me,” he says. “I met people from many cultural backgrounds and they were all helpful. You might say I was formed in the process.”

After graduating from CCM in 1999, Caicedo attended Rutgers University where he studied Biochemistry. Upon graduation, he was hired to work in a tissue engineering chemistry lab at the university. Shortly thereafter, Caicedo decided to pursue his PhD in Biomedical Engineering. He is currently completing the research for his dissertation. Caicedo’s research centers on computer simulations and in vitro experimental validation to further the understanding of how cells work together to form organs.

It’s no surprise that Caicedo advises current CCM students to follow their dreams. “I always think of CCM as a place where you can work hard and make your dream come true,” he commented.

In reflecting on his journey in the US, Caicedo said, “It is not the end point, but the satisfaction and hardship of the path. Being an immigrant in a highly dynamic society leads to the awakening of a leader. In a land of opportunity where dreams are either given or pursued, some individuals look for the end, while others learn from the experience to achieve that end.”


Back to top


Kelly Dooling

Kelly Dooling often wondered how the CCM billboard personalities were chosen. One day she received a phone call and suddenly she knew. The first person Dooling told was her mother. “I knew she would be just as excited as I was,” she commented.

Dooling, a Senior Scientist at Novartis Pharmaceuticals in East Hanover, credits CCM for her career at Novartis. “In my first year at CCM, I received a scholarship from Novartis, which at that time was Sandoz. The scholarship came with a summer internship at the company, and I’ve been here ever since,” said Dooling. She worked at Novartis summers while she attended college and at times worked during the school year in a coop program.

Dooling began her career at Novartis in Drug Metabolism, moved to Bioanalytics, and then joined the Experimental Toxicology team, which evolved into Biomarker Development.

Seeing a compound that she has worked on for years come to market is one of her greatest rewards, Dooling says. She worked on Gleevec®, a compound that was hailed as a miracle drug back in 2001 when it was first approved as a treatment for patients with chronic myelogenous leukemia (CML), a rare but often deadly form of leukemia. More recently, Dooling worked on an innovative drug for diabetes that is due to launch later this year.

After obtaining her AAS degree from CCM, Dooling earned a BS degree from Fairleigh Dickinson University and an MS degree from William Paterson University.

Back to top


Eric Klein


Eric Klein was filled with pride when he learned he would appear on a CCM “I Started Right” billboard, but he wasn’t prepared for the reaction. “Even people I don’t know approach me to say they saw me on the billboard,” he remarked.

Klein earned several degrees – two from CCM and one from Montclair State University – and has held a number of jobs. He worked at a group home for the developmentally disabled, a day treatment facility for the mentally ill, a bicycle messenger and as a car salesman before entering his current profession. Today he is a radiation therapy technologist and radiographic technologist at Morristown Memorial Hospital. Klein reports that the most rewarding aspect of his career is being there for patients going through radiation therapy. “In some cases I reassure them; other times I just listen and help them get through a difficult time,” he commented.

Klein earned an AA degree in Humanities/Social Science in 1991. In 1998, he completed the CCM Xray and Radiology degree program and was a member of the first class to graduate from that program. When it came time to take his certification examination, he was well prepared. “What I learned in the CCM program was above and beyond what was necessary to pass the test,” he said. “The professors were amazing. If I have children, I will encourage them to consider CCM because the quality of education is so high,” he added.

Klein’s advice to CCM students is succinct. “Don’t limit yourself. Follow your dreams and make the most of your studies at CCM. You will find that you’re more than qualified for whatever you want to do in life.”

Back to top


 
Back to Alumni