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REFERENCE 973-328-5296

 

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  Search the Library Catalog  

Access Electronic Databases

Ask for help during an online chat session or by email.

Search the CCM library for books, journals, and audiovisual materials.

Use the electronic databases to find articles.

CHAT SCHEDULE & INFORMATION

LINKS TO OTHER CATALOGS

RESERVE MATERIALS

REMOTE ACCESS INSTRUCTIONS

MARKETING RESEARCH GUIDE

SELECTED ELECTRONIC RESOURCES

SELECTED LIBRARY RESOURCES

Advertising

Associations

Books

Business Ethics

Companies

Databases*

Economic Indicators

General Sources

Government Data

International Business

Internet Marketing

Journals*

Marketing Plans

Pricing

Products

Reference

Research

Retailing

Small Business

Tutorials

 

 

Audiovisual Materials

Books

Journals

 

* available only to CCM students, staff & faculty

SELECTED ELECTRONIC RESOURCES

ADVERTISING

Leading National Advertisers Corporate Profiles
http://adage.com/images/random/lna2006.pdf
Downloadable directory of  information about the country's 100 top marketing companies, as published in Advertising Age.  Information on each company includes sales; earnings and other financial data; executives names and titles; divisions; brands; locations; advertising agencies; and media buyers. 
 
Texas Advertising - Advertising World
http://advertising.utexas.edu/world/index.asp

This "Ultimate Marketing Communications Directory" from The University of Texas at Austin includes web links on such topics as consumer psychology, social marketing, merchandising, promotional products, and package and logo design.

ASSOCIATIONS

American Marketing Association
http://www.marketingpower.com
For marketing professionals, educators, and students. Covers special interest groups (advertising, direct marketing, global marketing, marketing research, small business. etc.), provides articles and industry reports, and includes a career and resource center.

Direct Marketing Association
http://www.the-dma.org
Available to members and non-members are: events calendars, educational materials, information on governmental issues, educational and employment materials, a searchable "yellow pages" of vendors, and more.

Marketing & Society Special Interest Group of the American Marketing Association
http://www.massig.org
Site includes pertinent links to some government agencies and industry and consumer links, such as Public Citizen and the Center for Science in the Public Interest.

Marketing Research Association
http://www.mra-net.org
Some areas are membership restricted, but non-members will find the glossary of terms and abbreviations helpful, along with the research resources, codes and guidelines, and  materials for consumers.

BOOKS

The electronic books listed below are available through the CCM Library Catalog

 

Hoyle, Leonard H.  Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions.  New York : J. Wiley, 2002. 

eBook GT3405 .H69 2002eb

Hsu, Cathy H. C.  Marketing Hospitality.  New York : J. Wiley, 2002. 

eBook TX911.3.M3 H78 2002eb

Langlois, Richard N.  Firms, Markets, and Economic Change  : a Dynamic Theory of Business Institutions.  London ; New York : Routledge, 2002. 

eBook HD2326 .F547 2002eb

Ricci, Ron.  Momentum : How Companies Become Unstoppable Market Forces.  Boston : Harvard Business School Press, 2003. 
eBook
HF5415 .R5416 2003eb

BUSINESS ETHICS

 

Institute of Business and Professional Ethics
http://www.depaul.edu/ethics
DePaul's College of Commerce provides an excellent list of links to other institutes on ethics. 

Online Journal of Ethics
http://www.stthom.edu/cbes/onlinejournals.html
Online journal covering business and professional ethics.

COMPANIES

Corporate Information
http://www.corporateinformation.com
Site posted by Wright Investors' Service. Search for reports by either company name or by ticker symbol. User can also find information on companies in foreign countries, research a country's industry, research a state, research exchange rates, or look up definitions and company extensions (U.S. and international).  Requires user registration but registration is free.

FranchiseHandbook.com
http://www.franchise1.com
Directory of franchises, featured franchises, articles, associations, and links.

EDGAROnline
http://freeedgar.com/

Search by company name or ticker symbol for company profiles, including company address, description, income statements, and primary SIC code. Search by SIC code for a list of companies in a given field.

Hoover's
http://www.hoovers.com
Provides "updated intelligence on public and private companies worldwide."

ThomasNet
http://www.thomasregister.com/
Online version of the print title. Non-registered users can search by product, brand, or company name and pull up an abbreviated company profile.

U.S. Business Reporter
http://www.activemedia-guide.com/
Company, industry, marketing, and investment research, along with business, small business, and business law research.

DATABASES

ABI Inform
Business Source Premier

Lexis-Nexis
Reference USA
Regional Business News

ECONOMIC INDICATORS

Bureau of Economic Analysis
http://www.bea.gov/
U.S. economic accounts organized regionally, nationally, internationally, and by industry by the
U.S. Department of Commerce

GENERAL SOURCES

KnowThis
http://www.knowthis.com/
Comprehensive site organized into the following categories: Advertising &  Promotion, Careers & Jobs, Customer-Focused Marketing, Education, General Resources, Groups & Meetings, International Marketing & Trade, Internet Marketing and E-Business, Legal Issues, Market Research, Marketing Strategy & Management, Publications, Retailing, and Selling.

MarketingNorthAmerica.com Resource Directory
http://www.marketingnorthamerica.com
Site aimed at the marketing professional with over 400 links organized into 19 categories.

GOVERNMENT DATA

County Business Patterns
http://www.census.gov/epcd/cbp/view/cbpview.html
U.S. Census Bureau. Economic, population, and geographic data presented by state, and narrowed by country.

Federal Trade Commission
http://www.ftc.gov/bcp/guides/guides.htm
Basic guide to government policies on fair and legal marketing and advertising methods. Covers guidelines for fairness, avoiding deception, labeling, the use of testimonials, and the use of terms such as "free." Also includes a section on advertising and marketing on the Internet.

Trade Information Center
http://www.trade.gov/td/tic
Government reports on market openings for exporters. Click on "TIC Country FAQs," then "Country specific questions and answers," and select a country for information on marketing exports to that country.

U.S. Census Bureau
http://www.census.gov
Searchable demographic information from the U.S. census. Very detailed breakdowns of populations within an area, under such categories as age, race, sex, household size, and housing status. Use "Map search" to search for state or county information and "Place search" to search by zip code. "Word search" allows user to do a keyword search of government reports on population-related subjects.

ZIP Business Patterns
http://www.census.gov/epcd/www/zbp_base.html
"ZIP Business Patterns presents business counts, by size, for hundreds of industries....plus summaries by ZIP code (without industry breakdown) for employment, payroll, and counts by employment size." Also links to the Economic Census ZIP Code Statistics and the Census of Population and Housing.

INTERNATIONAL BUSINESS

Centre for International Trade
http://centretrade.com
CIT is an organization endeavoring to expand international trade. Site includes information on foreign travel, trade opportunities, foreign rules and regulations, tariffs, and more. "Resources" links user to key international trade sites.

The International Import Export Institute
http://www.intlimport-export.com
Under "Resources" and then under "International Trade Links" are lists of full-text publications. Areas of interest include country commercial guides, CIA publications and handbooks, daily foreign exchange rates, and a glossary of international terms.

Import Export Trade Leads
http://www.tradezone.com/welcome.html
Site allows user to search for trade leads by country, product, company, date, and more. Links to embassies/consulates, global travel, trade centers, etc.

International Chamber of Commerce
http://www.iccwbo.org
Provides the ICC's international codes for marketing, advertising, and sales promotion.

INTERNET MARKETING

Database Marketing Institute
http://www.dbmarketing.com/
Includes articles on database marketing that deal with: building loyalty; customer migration; direct mail versus outbound; loyalty cards and managing customer segments. Written by DMI members.

JOURNALS

Business & Economics: Commerce: Marketing & Sales

http://wc5ca4yl9r.search.serialssolutions.com/?V=1.0&L=WC5CA4YL9R&N=100&S=SC&C=BU0197

MARKETING PLANS

How Marketing Plans Work
http://money.howstuffworks.com/marketing-plan.htm

Marketing Plan Software and Sample Marketing Plans
http://www.mplans.com

Outline of a Marketing Plan
http://www.thewritemarket.com/marketing/index.php?marketing=outline&title=Outline for a Marketing Plan

Yahoo! Small Business Resources
http://www.bplans.com/samples/?affiliate=yahoo

PRICING

Pricing Strategy Management Association
http://www.pricingsociety.com
This site is maintained by the Pricing Society. It provides information, networking and career opportunities, and professional development to its members. Full-text access to the Pricing Advisor Newsletter and the Journal of Professional Pricing is provided only to subscribers.

PRODUCTS

Advertising Age - Data Center
http://www.adage.com/datacenter.cms?dataCenterld=1
Provides advertising and marketing industry data that is compiled into more than 600 charts arranged into four categories (Mega Brands, Global Marketers, Coen's Annual Spending Totals, and Advertising to Sales Ratio by Industry).

ThomasNet
http://www.thomasregister.com
Searchable by product or service, company name, or brand name.

REFERENCE

Internet Marketing Dictionary
http://www.marketingterms.com/dictionary/
Terms can be searched either alphabetically or category.

Marketing Dictionary
http://www.buseco.monash.edu.au/depts/mkt/dictionary
Monash University's dictionary of 1,500+ terms.

Marketing Terms Dictionary
http://www.marketingpower.com
Definitions of 4,077 marketing terms.

Marketing Terms.com
http://www.marketingterms.com
"Internet marketing reference and index of the best sites & articles."

North American Industry Classification System (NAICS)
http://www.census.gov/epcd/www/naics.html
U.S. Census Bureau site for NAICS codes.

Quirk's.com : Research Resources [Glossary]
http://www.quirks.com/resources/glossary.asp
"A list of over 650 common and uncommon marketing research words and phrases."

SBA Glossary
http://app1.sba.gov/glossary/

Terms geared toward small businesses.

Standard Industrial Classification System (SIC)
http://www.census.gov/epcd/www/sic.html
U.S. Census Bureau site for SIC codes.

RESEARCH

Emerald
http://puck.emeraldinsight.com/vl=1582806/cl=87/nw=1/rpsv/cgi-bin/emeraldft
Searchable access to full-text articles and an abstract library, provided by MCB University Press. Ten product group databases, including one for marketing, are available individually or as a whole, either by subscription or on a free 30-day trial basis.

Marketing Article And Resource Library
http://www.marketingsource.com/articles/
From the Concept Marketing Group, Inc. Articles, written by professionals, on both traditional and Internet marketing strategies and techniques. 

Michigan State University Center for International Business Education and Research 
http://ciber.bus.msu.edu
Click on "International Business Resources on the WWW" to get feature articles on this subject and many useful links to trade information. One important table is the market potential indicators for emerging markets.

Minority Business Development Agency Web Portal
http://www.mbda.gov
Click on "Minority business community fact sheets" for statistics and trends in minority business communities (Hispanic, Black, Native American/Asian, Hasidic). Click on "Useful minority business links" for sites relating to minority businesses.

Public Citizen
http://www.citizen.org
Founded by Ralph Nader in 1971, Public Citizen is the consumer's eyes and ears in Washington.

SMEI : Sales & Marketing Executives International
http://www.smei.org
SMEI sponsors this site for marketing professionals and students. The Resource Menu includes a number of categories (journals; employment; associations; books, including some book chapters). The Marketing Research Library for Students includes several hundred searchable full-text articles covering advertising, catalog marketing, copywriting, database marketing, direct mail, mail order, mailing lists, media, promotion, public relations, radio & TV sales, and telemarketing.

World Advertising Research Center
http://www.warc.com
A "source of online intelligence for marketing, advertising, media and research communities worldwide. The subscription based service gathers together over 15,000 articles, case studies, research and conference papers drawn from over 25 international sources and covering all areas of marketing communications." Service is fee based, but users can sign up for a free 7-day trial.

RETAILING

About Retail Industry
http://retailindustry.about.com
This site by About.com covers retail statistics, sales, reports, trends, research, and much more. Check under Retail Sales to find Retail Reports from Business Wire, outlining monthly and year-to-date retail sales by retailer, and  the Annual Benchmark Report for Retail Trade by the U.S. Census Bureau. Articles are arranged by either date or by topic.

Monthly Retail Trade and Food Services
http://www.census.gov/mrts/www/mrts.html
The U.S. Census Bureau provides monthly sales estimates for the retail trade and food services.

National Retail Federation
http://www.nrf.com

The official site of the world's largest retail trade association.

Retail Advertising & Marketing Association
www.rama-nrf.org
"A trade association of retail marketing and advertising professionals, plus their counterparts on the agency, media and service-provider sides of the business. "

Retail Industry Leaders Association
http://www.retail-leaders.org/latest/
Provides educational forums for those in the retail business as well as promoting public advocacy.

Stores Magazine
http://www.stores.org/
Journal posted by the National Retail Federation. Divided into sections covering Internet resources on retailing news, trends, and reports; marketing; global retailing; consumer information; and the law.

SMALL BUSINESS

SBA Local Information
http://www.sba.gov/index.html

Includes: The Business Plan Workbook: The Marketing Your Business For Success Workbook; The Financing Options: All You Should Know Workbook; and The Is Franchising For Me? Workbook. 

Starting a Small Business
http://www.businesstown.com
Articles on starting and running a small business are grouped under 29 subject headings. Selective books and web sites appropriate for each heading follow the articles.

TUTORIALS

Advertising Principles
http://morris.wharton.upenn.edu/advertising/
From the Wharton School of Business, this site focuses on how to create an effective advertising campaign.

Market Research
http://www.inc.com/guides/marketing/24018.html
Inc.com has put together this site of marketing resources.

Marketing - Business Studies
http://www.bized.co.uk/learn/business/index.htm

Includes information on market analysis, market research, planning and strategy.

SELECTED LIBRARY RESOURCES                                                                             RETURN TO TOP OF PAGE

AUDIOVISUAL MATERIALS

Killing Us Softly 3  : Advertising's Image of Women.  Northampton, MA : Media Education Foundation, 2002. 
DVD HF5822 .K54 2002

BOOKS

The Advertising Red Books. Advertisers & Agencies ... Supplement.  New Providence, NJ : LexisNexis, 2003- . 

Reference HF5805 .S786

The Advertising Red Books. Advertiser, Business Classifications.  New Providence, NJ : LexisNexis, 2003- .  

Reference HF5805 .S7

 

The Advertising Red Books. Agencies.  New Providence, NJ : LexisNexis, 2003-  . 
Reference HF5805 .S72


Armstrong, Gary.  Marketing : an Introduction.  (6th ed.)  Upper Saddle River, NJ : Prentice Hall, 2003. 

HF5415 .K625 2003

Carter, David E.  Logos Redesigned : How 200 Companies Successfully Changed Their Image.  New York, NY : Harper Design, 2005. 
NC1002.L63 C37 2005

Cravens, David W.  Strategic Marketing.  Boston : McGraw-Hill/Irwin, 2003. 

HF5415.135 .C72 2003

Evans, Judith.  Challenging the Big Brands : How New Brands Win Market Share.  Gloucester, Mass. : Rockport Publishers, 2004. 
HF 5415.153 .E93 2004

 

Kotler, Philip.  Marketing for Hospitality and Tourism.  Upper Saddle River, NJ : Prentice Hall, 2003. 

TX911.3.M3 K68 2003


Timmons, Jeffry A.  Business Plans That Work : a Guide for Small Business.  New York : McGraw-Hill, 2004. 

HD30.28 .T5766 2004

JOURNALS

Advertising Age  (1970- )
Advertising Age's Business Marketing
  (1994-2000)
Beauty Product Marketing
  (1988-1989)
B to B
  (2000-2001)
Business Marketing
  (1983-1994)
Industrial Marketing
  (1969-1983)
JMR, Journal of Marketing Research  (1980-1991)
Journal of Consumer Research  (1983-1994)
Journal of Marketing  (1971-1994)
Marketing News  (1985- )
Product Marketing  (1988)
Product Marketing for Beauty Industry Retailers & Manufacturers  (1984-1987)
Sales & Marketing Management  (1976- )

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Updated: 06/06/2008 10:26 AM