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MARKETING RESEARCH
GUIDE |
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SELECTED
ELECTRONIC
RESOURCES |
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ADVERTISING |
Leading National Advertisers
Corporate Profiles
http://adage.com/images/random/lna2006.pdf
Downloadable directory
of information about the country's 100 top marketing companies, as published in
Advertising Age. Information on each company includes sales; earnings
and other financial data; executives names and titles; divisions; brands;
locations; advertising agencies; and media buyers.
Texas Advertising -
Advertising World
http://advertising.utexas.edu/world/index.asp
This "Ultimate Marketing Communications Directory" from The
University of Texas at Austin includes web links on such topics as consumer
psychology, social marketing, merchandising, promotional products, and package
and logo design. |
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ASSOCIATIONS |
American Marketing
Association
http://www.marketingpower.com
For
marketing professionals, educators, and students. Covers special
interest groups (advertising, direct marketing, global marketing,
marketing research, small business. etc.), provides articles and
industry reports, and includes a career and resource center.
Direct Marketing
Association
http://www.the-dma.org
Available to members and non-members are: events calendars,
educational materials, information on governmental issues, educational
and employment materials, a searchable "yellow pages" of vendors, and
more.
Marketing & Society
Special Interest Group of the American Marketing Association
http://www.massig.org
Site
includes pertinent links to some government agencies and industry and
consumer links, such as Public Citizen and the Center for Science in
the Public Interest.
Marketing Research
Association
http://www.mra-net.org
Some areas are membership restricted,
but non-members will find the glossary of terms and abbreviations
helpful, along with the research resources, codes and guidelines, and
materials for consumers.
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BOOKS |
The electronic books
listed below are available through the
CCM Library Catalog
Hoyle, Leonard H. Event
Marketing : How to Successfully Promote Events, Festivals,
Conventions, and Expositions. New York : J. Wiley, 2002.
eBook
GT3405 .H69 2002eb
Hsu, Cathy H. C. Marketing
Hospitality. New York : J. Wiley, 2002.
eBook
TX911.3.M3 H78 2002eb
Langlois, Richard N. Firms,
Markets, and Economic Change : a Dynamic Theory of Business
Institutions. London ; New York : Routledge, 2002.
eBook HD2326 .F547 2002eb
Ricci, Ron.
Momentum : How Companies Become Unstoppable
Market Forces. Boston : Harvard
Business School Press, 2003.
eBook
HF5415 .R5416 2003eb
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BUSINESS ETHICS
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Institute of
Business and Professional Ethics
http://www.depaul.edu/ethics
DePaul's College of Commerce provides an excellent list of links to other institutes on ethics.
Online Journal
of Ethics
http://www.stthom.edu/cbes/onlinejournals.html
Online
journal covering business and professional ethics.
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COMPANIES |
Corporate
Information
http://www.corporateinformation.com
Site
posted by Wright Investors' Service. Search for reports by either
company name or by ticker symbol. User can also find information on
companies in foreign countries, research a country's industry,
research a state, research exchange rates, or look up definitions and
company extensions (U.S. and international). Requires user
registration but registration is free.
FranchiseHandbook.com
http://www.franchise1.com
Directory of franchises, featured franchises, articles, associations,
and links.
EDGAROnline
http://freeedgar.com/
Search by company name or ticker symbol for company profiles,
including company address, description, income statements, and primary
SIC code. Search by SIC code for a list of companies in a given field.
Hoover's
http://www.hoovers.com
Provides "updated intelligence on public and private companies
worldwide."
ThomasNet
http://www.thomasregister.com/
Online version of the print title. Non-registered users can search by
product, brand, or company name and pull up an abbreviated company
profile.
U.S. Business Reporter
http://www.activemedia-guide.com/
Company, industry, marketing,
and investment research, along with business, small business, and
business law research.
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DATABASES |
ABI Inform
Business Source Premier
Lexis-Nexis
Reference USA
Regional Business
News |
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ECONOMIC INDICATORS |
Bureau of Economic
Analysis
http://www.bea.gov/
U.S. economic accounts organized regionally, nationally,
internationally, and by industry by the U.S. Department of
Commerce.
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GENERAL SOURCES |
KnowThis
http://www.knowthis.com/
Comprehensive
site organized into the following categories: Advertising & Promotion,
Careers & Jobs, Customer-Focused Marketing, Education,
General Resources, Groups & Meetings, International
Marketing & Trade, Internet Marketing and E-Business, Legal Issues,
Market Research, Marketing Strategy & Management, Publications,
Retailing, and Selling.
MarketingNorthAmerica.com Resource Directory
http://www.marketingnorthamerica.com
Site aimed
at the marketing professional with over 400 links organized into 19
categories.
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GOVERNMENT DATA |
County Business
Patterns
http://www.census.gov/epcd/cbp/view/cbpview.html
U.S.
Census Bureau. Economic, population, and geographic data presented by
state, and narrowed by country.
Federal Trade
Commission
http://www.ftc.gov/bcp/guides/guides.htm
Basic guide
to government policies on fair and legal marketing and advertising
methods. Covers guidelines for fairness, avoiding deception, labeling,
the use of testimonials, and the use of terms such as "free." Also
includes a section on advertising and marketing on the Internet.
Trade Information
Center
http://www.trade.gov/td/tic
Government reports on market openings for exporters. Click on "TIC
Country FAQs," then "Country specific questions and answers," and
select a country for information on marketing exports to that country.
U.S. Census Bureau
http://www.census.gov
Searchable demographic information from the U.S. census. Very detailed
breakdowns of populations within an area, under such categories as
age, race, sex, household size, and housing status. Use "Map search"
to search for state or county information and "Place search" to search
by zip code. "Word search" allows user to do a keyword search of
government reports on population-related subjects.
ZIP Business
Patterns
http://www.census.gov/epcd/www/zbp_base.html
"ZIP Business Patterns
presents business counts, by size, for hundreds of industries....plus
summaries by ZIP code (without industry breakdown) for employment,
payroll, and counts by employment size." Also links to the Economic
Census ZIP Code Statistics and the Census of Population and Housing. |
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INTERNATIONAL BUSINESS |
Centre for
International Trade
http://centretrade.com
CIT
is an organization endeavoring to expand international trade. Site
includes information on foreign travel, trade opportunities, foreign
rules and regulations, tariffs, and more. "Resources" links user to
key international trade sites.
The International Import Export
Institute
http://www.intlimport-export.com
Under "Resources" and then under "International Trade Links" are lists
of full-text publications. Areas of interest include country
commercial guides, CIA publications and handbooks, daily foreign
exchange rates, and a glossary of international terms.
Import Export Trade Leads
http://www.tradezone.com/welcome.html
Site
allows user to search for trade leads by country, product, company,
date, and more. Links to embassies/consulates, global travel, trade
centers, etc.
International
Chamber of Commerce
http://www.iccwbo.org
Provides the ICC's international codes for marketing, advertising, and
sales promotion.
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INTERNET MARKETING |
Database Marketing
Institute
http://www.dbmarketing.com/
Includes articles on database
marketing that deal with: building loyalty; customer migration; direct
mail versus outbound; loyalty cards and managing customer segments.
Written by DMI members. |
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JOURNALS |
Business & Economics: Commerce: Marketing & Sales
http://wc5ca4yl9r.search.serialssolutions.com/?V=1.0&L=WC5CA4YL9R&N=100&S=SC&C=BU0197
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MARKETING PLANS |
How Marketing Plans
Work
http://money.howstuffworks.com/marketing-plan.htm
Marketing Plan
Software and Sample Marketing Plans
http://www.mplans.com
Outline of a Marketing Plan
http://www.thewritemarket.com/marketing/index.php?marketing=outline&title=Outline
for a Marketing Plan
Yahoo! Small
Business Resources
http://www.bplans.com/samples/?affiliate=yahoo
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PRICING |
Pricing Strategy
Management Association
http://www.pricingsociety.com
This
site is maintained by the Pricing Society. It provides information,
networking and career opportunities, and professional development to
its members. Full-text access to the Pricing Advisor Newsletter
and the Journal of Professional Pricing is provided only
to subscribers. |
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PRODUCTS |
Advertising Age -
Data Center
http://www.adage.com/datacenter.cms?dataCenterld=1
Provides advertising and marketing industry data that is compiled into
more than 600 charts arranged into four categories (Mega Brands,
Global Marketers, Coen's Annual Spending Totals, and Advertising to
Sales Ratio by Industry).
ThomasNet
http://www.thomasregister.com
Searchable by product or service, company name, or brand name.
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REFERENCE |
Internet Marketing Dictionary
http://www.marketingterms.com/dictionary/
Terms can be searched either
alphabetically or category.
Marketing Dictionary
http://www.buseco.monash.edu.au/depts/mkt/dictionary
Monash University's dictionary of 1,500+
terms.
Marketing Terms Dictionary
http://www.marketingpower.com
Definitions of 4,077 marketing terms.
Marketing Terms.com
http://www.marketingterms.com
"Internet marketing reference
and index of the best sites & articles."
North American Industry Classification
System (NAICS)
http://www.census.gov/epcd/www/naics.html
U.S. Census Bureau site for
NAICS codes.
Quirk's.com : Research Resources
[Glossary]
http://www.quirks.com/resources/glossary.asp
"A list of over 650 common and
uncommon marketing research words and phrases."
SBA Glossary
http://app1.sba.gov/glossary/
Terms geared toward small businesses.
Standard Industrial
Classification System (SIC)
http://www.census.gov/epcd/www/sic.html
U.S. Census Bureau site for SIC
codes.
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RESEARCH |
Emerald
http://puck.emeraldinsight.com/vl=1582806/cl=87/nw=1/rpsv/cgi-bin/emeraldft
Searchable access to full-text
articles and an abstract library, provided by MCB University Press.
Ten product group databases, including one for marketing, are
available individually or as a whole, either by subscription or on a
free 30-day trial basis.
Marketing Article And Resource Library
http://www.marketingsource.com/articles/
From the Concept Marketing
Group, Inc. Articles, written by professionals, on both traditional
and Internet marketing strategies and techniques.
Michigan State University Center for International
Business Education and Research
http://ciber.bus.msu.edu
Click on "International Business
Resources on the WWW" to get feature articles on this subject and many
useful links to trade information. One important table is the market
potential indicators for emerging markets.
Minority Business Development
Agency Web Portal
http://www.mbda.gov
Click on "Minority business community
fact sheets" for statistics and trends in minority business
communities (Hispanic, Black, Native American/Asian, Hasidic). Click
on "Useful minority business links" for sites relating to minority
businesses.
Public Citizen
http://www.citizen.org
Founded by Ralph Nader in 1971,
Public Citizen is the consumer's eyes and ears in Washington.
SMEI : Sales & Marketing Executives International
http://www.smei.org
SMEI sponsors this site for marketing
professionals and students. The Resource Menu includes a number of
categories (journals; employment; associations; books, including some
book chapters). The Marketing Research Library for Students includes
several hundred searchable full-text articles covering advertising,
catalog marketing, copywriting, database marketing, direct mail, mail
order, mailing lists, media, promotion, public relations, radio & TV
sales, and telemarketing.
World Advertising Research Center
http://www.warc.com
A "source of online intelligence for
marketing, advertising, media and research communities worldwide. The
subscription based service gathers together over 15,000 articles, case
studies, research and conference papers drawn from over 25
international sources and covering all areas of marketing
communications." Service is fee based, but users can sign up for a
free 7-day trial.
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RETAILING |
About Retail Industry
http://retailindustry.about.com
This site by About.com covers
retail statistics, sales, reports, trends, research, and much more.
Check under Retail Sales to find Retail Reports from Business Wire,
outlining monthly and year-to-date retail sales by retailer, and the
Annual Benchmark Report for Retail Trade by the U.S. Census Bureau.
Articles are arranged by either date or by topic.
Monthly Retail Trade and Food Services
http://www.census.gov/mrts/www/mrts.html
The U.S. Census Bureau
provides monthly sales estimates for the retail trade and food
services.
National Retail Federation
http://www.nrf.com
The official site of the world's largest retail trade association.
Retail Advertising & Marketing
Association
www.rama-nrf.org
"A trade association of retail marketing and advertising
professionals, plus their counterparts on the agency, media and
service-provider sides of the business. "
Retail Industry Leaders Association
http://www.retail-leaders.org/latest/
Provides educational forums for those in the retail business as well
as promoting public advocacy.
Stores Magazine
http://www.stores.org/
Journal posted by the National
Retail Federation. Divided into sections covering Internet resources
on retailing news, trends, and reports; marketing; global retailing;
consumer information; and the law.
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SMALL BUSINESS |
SBA Local
Information
http://www.sba.gov/index.html
Includes: The Business Plan
Workbook: The Marketing Your Business For Success Workbook; The
Financing Options: All You Should Know Workbook; and The Is
Franchising For Me? Workbook.
Starting a Small Business
http://www.businesstown.com
Articles on starting and running a
small business are grouped under 29 subject headings. Selective books
and web sites appropriate for each heading follow the articles.
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TUTORIALS |
Advertising Principles
http://morris.wharton.upenn.edu/advertising/
From the Wharton School of Business, this site focuses on how to
create an effective advertising campaign.
Market Research
http://www.inc.com/guides/marketing/24018.html
Inc.com has put together this site of marketing resources.
Marketing - Business Studies
http://www.bized.co.uk/learn/business/index.htm
Includes information on market analysis, market research, planning and
strategy.
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SELECTED LIBRARY RESOURCES
RETURN
TO TOP OF PAGE |
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AUDIOVISUAL MATERIALS |
Killing Us Softly 3 : Advertising's
Image of Women. Northampton,
MA : Media Education Foundation, 2002.
DVD HF5822 .K54 2002
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BOOKS |
The Advertising Red Books.
Advertisers & Agencies ... Supplement. New Providence, NJ :
LexisNexis, 2003- .
Reference HF5805 .S786
The Advertising Red Books.
Advertiser, Business Classifications. New Providence, NJ :
LexisNexis, 2003- .
Reference HF5805 .S7
The Advertising Red Books. Agencies. New
Providence, NJ : LexisNexis, 2003-
.
Reference
HF5805
.S72
Armstrong, Gary. Marketing :
an Introduction. (6th ed.) Upper Saddle River, NJ : Prentice
Hall, 2003.
HF5415 .K625 2003
Carter, David E. Logos Redesigned : How 200
Companies Successfully Changed Their Image. New York, NY : Harper
Design, 2005.
NC1002.L63 C37 2005
Cravens, David W. Strategic
Marketing. Boston : McGraw-Hill/Irwin, 2003.
HF5415.135 .C72
2003
Evans, Judith. Challenging the Big Brands : How
New Brands Win Market Share. Gloucester, Mass. : Rockport
Publishers, 2004.
HF 5415.153 .E93 2004
Kotler, Philip. Marketing
for Hospitality and Tourism. Upper Saddle River, NJ : Prentice
Hall, 2003.
TX911.3.M3 K68 2003
Timmons, Jeffry A. Business
Plans That Work : a Guide for Small Business. New York :
McGraw-Hill, 2004.
HD30.28 .T5766 2004
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JOURNALS |
Advertising Age (1970- )
Advertising Age's Business Marketing (1994-2000)
Beauty Product Marketing (1988-1989)
B to B (2000-2001)
Business Marketing (1983-1994)
Industrial Marketing (1969-1983)
JMR, Journal of Marketing Research (1980-1991)
Journal of Consumer Research (1983-1994)
Journal of Marketing (1971-1994)
Marketing News (1985- )
Product Marketing (1988)
Product Marketing for Beauty
Industry Retailers & Manufacturers (1984-1987)
Sales & Marketing Management (1976- )
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