Bernie Zlotnick, adjunct professor at County College of Morris (CCM), recently was invited to speak at the Herb Lubalin: Then and Now symposium at Cooper Union. The symposium commemorated a limited edition monograph titled Herb Lubalin: American Graphic Designer (1918-1981).
At the symposium, Zlotnick spoke with a group of panelists about his time working with the famous graphic designer. The discussion was moderated by the monograph’s author, Adrian Shaughnessy.
After graduating from the High School of Industrial Arts, Zlotnick won a four-year scholarship to the School of Visual Arts (SVA). Following his graduation from SVA, he started in the graphic design business as an assistant to Lubalin at Sudler & Hennessey.
“He (Lubalin) said my work was sloppy, but I had good ideas,” recalls Zlotnick. He spent six years working with Lubalin. Zlotnick described Lubalin as terrific to work with; “not your typical famous person” but someone who was always willing to talk with others.
The symposium was held October 26 and 27 in the Cooper Union Grand Hall, located at 7 East 7th St, New York City.
Zlotnick was the founder and owner of an ad agency, Barnett Zlotnick, that was purchased by Y&R. After Barnett Zlotnick Y&R, he became senior VP/creative director at FCB/Leber Katz Partners. For the last several years, he has operated his own creative services firm, Zlotnick Communications, where he has developed creative work for Seagrams, Ovaltine, Finlandia Cheese, Revlon, Marvel Comics, Pitney Bowes, Absolut Vodka and WABC Radio.
Zlotnick’s poster for The Peace Corps, "Make America a Better Place. Leave the Country" (with the statue of Liberty pointing to the left) hangs in the Smithsonian in Washington, as one of the best 100 posters of the 20th century.
At CCM, he teaches advertising design.