SMALL BUSINESS INSTITUTE

As a New Jersey business, you and your employees can take advantage of classes featured in CCM’s Small Business Institute at NO COST!

The ownership and operation of a small business demands a wide range of skills for everyone in the company. Wearing multiple hats, knowing how to deliver excellent customer support, publicizing your products and services, performing or supervising the all-important function of accounting and keeping up with technology, are just some of the daily challenges for a small business. Fortunately, CCM offers a diverse range of courses to address a multitude of your greatest needs.

Customer Service

Learning how to deliver superb small business customer service can help you keep your customers happy, sail through mistakes without losing accounts and boost your small business. Need help improving your small business customer service? These customer service courses will equip you with the basics of providing great service and arm you with the ideas and tools you can use to keep your customers happy.

COMMUNICATIONS FOR SMALL BUSINESS OWNERS (BDT-156E)

Communication between individuals is a two-way street, but communication between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. If you set out on this highway unaware, ill-prepared or unconvinced of its importance, you will lose ground to your competitors. This is a two-day course to introduce and reinforce the essential components of written communication connecting you with existing and potential customers. If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.

INSTRUCTOR: Rita Williams-Bogar, MBA, CPCU, ARM, AU, AINS, ChFC

Sat, March 12, 9 a.m.-3 p.m.

On campus: SH 164

1 session: 6 hrs, CEU 0.6

Course: 28109

Cost: $199

REGISTER HERE FOR 28109

OR

Wed and Fri, May 4-6, 1-4 p.m.

Remote-Live

2 sessions: 6 hrs, CEU 0.6

Course: 28110

Cost: $199

REGISTER HERE FOR 28110

ESSENTIALS FOR EXCEPTIONAL CUSTOMER SERVICE (BDT-155E)

Excellent service does not simply come from a friendly transaction or helpful technology—it is the result of truly understanding your customers’ expectations and putting the right guidelines and service standards in place to exceed them. When an organization puts the customer at its core, exceptional service becomes possible at every point of contact.

Participants will:

  • Assess current customer service practices
  • Determine how to differentiate the service to become a provider of choice
  • Discuss quality service standards to create a consistent service experience
  • Use tools to gauge the needs of customers
  • Understand customer service practices that consistently deliver exceptional service
  • Plan for Action

INSTRUCTOR: Georgann Occhipinti, MA

Wed and Thurs, Jan 12-13, 6-9 p.m.

Remote-Live

2 sessions: 6 hrs, CEU 0.6

Course: 28107

Cost: $199

REGISTER HERE FOR 28107

OR

Wed and Fri, April 13-15, 6-9 p.m.

Remote-Live

2 sessions: 6 hrs, CEU 0.6

Course: 28108

Cost: $199

REGISTER HERE FOR 28108

Finance

Financial accounting is important for all companies, regardless of size. Through our business courses at the Center for Workforce Development, businesses can learn to record transactions thoroughly and systematically. This is important for establishing a record of a company’s financial health, which becomes critical when applying for loans or establishing a working relationship with other businesses.

ARTIFICIAL INTELLIGENCE FOR SMALL BUSINESSES (BDT-154E)

Artificial Intelligence (AI) is no longer confined to big businesses.  As AI technology continues to evolve and becomes more affordable, it has found a place in small businesses. Find out how AI can help your small business to grow.

INSTRUCTOR:  Alexis Thurman, MS, MBA

Sat, June 25, 9 a.m.-1 p.m.

On campus: SH 164

1 Session: 4 hrs, CEU 0.4

Course: 28106

Cost: $159

REGISTER HERE

ACCOUNTING FUNDAMENTALS (BDT-124E)

PREREQUISITE: Familiarity with personal computers. Students should have a personal computer with Windows 10 and will receive CCM student credentials in order to access MS Excel if needed.

Handle your finances with proficiency after taking this course. Discover the basics of double entry bookkeeping, as well as how to analyze and record financial transactions. Get hands-on experience handling accounts receivable, accounts payable, payroll procedures, sales taxes and various common banking activities. This course is a prerequisite for QuickBooks. During a one-hour orientation, in advance of the course work, students will receive information on the class structure, use of Excel and how to access MS Excel if a student does not have the application available.

INSTRUCTOR: Robert Murray, CPA, CMA

Wed, March 9-April 13

Mandatory Orientation, March 9, 6:30-7:30 p.m.

Class Dates, March 16-April 13, 6:30-9:30 pm

On campus: CH 156

6 sessions: 15 hrs, CEU 1.5

Course: 28132

Cost: $299

REGISTER HERE

QUICKBOOKS 2021 (BDT-146E)

PREREQUISITE: Accounting Fundamentals or a minimum of one-year work-related bookkeeping or accounting experience. Students need to have a personal computer with Windows 10 and will receive CCM student credentials in order to access the QuickBooks software. Students who register for this class, and do not have the prerequisite knowledge, will be limited in their ability to participate in this course.

QuickBooks is a popular and commonly used accounting software package for small-to-medium sized businesses. Students will learn to create purchase orders, track sales and expenses, produce and manage invoices and monitor financial records. This course uses QuickBooks 2021, emphasizing the cloud version, with an introduction to the QuickBooks desktop version. The course will help you prepare for the QuickBooks certification exam. During a one-hour orientation, in advance of the course work, students will receive information on how to download the student version of QuickBooks directly from Intuit and learn more about the QuickBooks certification process and class outline. This class, and the information you will learn, is not a substitute for professional accounting and tax advice. Instructors are unable to advise students on specific issues.

INSTRUCTOR: Robert Murray, CPA, CMA

Wed, May 4-June 22

(No class May 30)

Mandatory Orientation, May 4, 6:30-7:30 p.m.

Class Dates, May 11-June 22, 6:30-9:30 pm

On campus: CH 156

8 sessions: 22 hrs, CEU 2.2

Course: 28133

Cost: $419

REGISTER HERE

E-COMMERCE MANAGEMENT (BDT-153E)

As the global Internet population continues to grow in a plethora of different ways, electronic commerce is growing as well. E-commerce generates billions annually. This huge market encompasses traditional e-commerce, as well as m-commerce (mobile commerce) and location-based e-commerce. This course will teach entrepreneurs how to develop, market and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

INSTRUCTOR: CCM Staff

Dates: TBD

Marketing

Marketing – getting and keeping customer attention in a field of competitors is more complex than ever.  How you take your message to the consumer, create positive attention in a crowded market, grow your brand and create a social media following, requires an understanding of marketing strategy, the multiple channels available to reach your customer and effective use of the newest tools available to business owners.  Marketing is “job-one” for all companies, regardless of size, but even more so for the small business.  Learn how to stand out in the marketplace, effectively creating and growing awareness of your company with these great courses taught by business professionals.

CREATING A GOOGLE ADS CAMPAIGN (BDT-150E)

PREREQUISITE: Comfortable with working on computers.  You must have both a Gmail account and “Chrome” loaded on your computer BEFORE attending the course.

This two-day course focuses on the Internet’s largest machine available for pay per click ads – Google Ads. Learn how Google Ads work, what pay per click (PPC) means, the importance of correctly creating an advertising strategy and setting up an Ad budget. You will also learn how to select keywords, set up ad groups, design a compelling Ad and find your Ad’s tracking and statistical info, as well as how to make adjustments to increase success. An optional creative assignment offers you the chance to practice what you’ve learned.

INSTRUCTOR: Alyce Garver, BA

Tues and Wed, March 29-30, 1-4 p.m.

Remote-Live

2 sessions: 6 hrs, CEU 0.6

Course: 28103

Cost: $199

REGISTER HERE

FACEBOOK FOR YOUR BUSINESS (BDT-152E)

In this course, learners will actively work on their small business page. The instructor will guide business owners as they establish a brand presence on Facebook. Learn how to use free tools to create strategic visual communications. Understand what types of content you should share via the Facebook social medial platform and which content is better used elsewhere. Establish your business profile and learn how to create a larger following on Facebook. Proactively engage with your target audience through new ways. Increase your earning potential through adding positive reviews on your page from your customer base. This course will greatly benefit your small business. You will also get the chance to connect with other small business owners during this six-hour workshop.

INSTRUCTOR: Lisa Fagan, MA

Sat, April 2-9, 9 a.m.-12 p.m.

Remote-Live

2 sessions: 6 hrs, CEU 0.6

Course: 28104

Cost: $199

REGISTER HERE

LINKEDIN FOR YOUR BUSINESS (BDT-148E)

You already have a personal LinkedIn profile, now you want to establish one for your business. Learn how to create a business profile that is separate from your personal profile, how to connect with individuals, employees and other businesses to promote and celebrate the great work you’re doing. Learn how to leverage your connections, make the most of LinkedIn groups, post available jobs, recruit potential employees and more. LinkedIn employee, Steven Carroll, will guide you through the process with enthusiasm and ease.

INSTRUCTOR: Steven Carroll, MBA

Sat, April 30, 9 a.m.-1 p.m.

On campus: SH 164

1 sessions: 4 hrs, CEU 0.4

Course: 28101

Cost: $159

REGISTER HERE

LINKEDIN ADVERTISING (BDT-149E)

Once you establish a LinkedIn profile for your business, you might want to expand your reach by using LinkedIn’s advertising services. Navigating the advertising options can be a bit overwhelming for busy professionals. In this class, learn about the different advertising choices available to businesses and receive guidance from the instructor, a knowledgeable and dedicated LinkedIn employee, on what course of advertising would have the most profound impact on your business.

INSTRUCTOR: Steven Carroll, MBA

Sat, May 21, 9 a.m.-1 p.m.

On campus: SH 164

1 sessions: 4 hrs, CEU 0.4

Course: 28102

Cost: $159

REGISTER HERE

SOCIAL MEDIA MARKETING FOR SMALL BUSINESS OWNERS (BDT-147E)

Marketing is about getting your business known and building your position within the marketplace. Small businesses don’t always have a big budget for marketing, meaning they have to do things a little differently than big business in order to grow their presence, increase results and meet business goals. In this two-day foundational workshop, small business owners and managers will learn to develop their marketing message, create a marketing plan and apply the right strategies to nurture and grow their small business.

Participants will:

  • Describe the essential elements of a marketing plan, no matter the size of the business
  • Apply tools and strategies to create a marketing plan that supports the growth of their small business
  • Use six steps to create, implement and review a marketing plan
  • Leverage the best of Internet and social media marketing 

INSTRUCTOR: Lisa Fagan, MA

This class is being offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

Sat, Jan 22-29, 9 a.m.-1 p.m.

Remote-Live

2 sessions: 8 hrs, CEU 0.8

WORDPRESS FOR BUSINESSES, ENTREPRENEURS AND BLOGGERS (BDT-151E)

PREREQUISITE: Working knowledge of computers.

REQUIREMENT: Students will be required to establish a WordPress account at the first class and should have a credit card available.

Would you like to learn how to create a well-designed and functional website without having to know how to program? WordPress is a great platform on which to learn. In this class, create a modern WordPress website that allows for flexibility and easy updates, with many user-friendly features. Great for small businesses or anyone who is interested in starting a blog.

INSTRUCTOR: Tom DuHamel, BS

Mon, April 4-May 9, 6-9 p.m.

(No class April 18)

On campus: EH 209

5 Sessions: 15 hrs, CEU 1.5

Course: 28131

Cost: $329

REGISTER HERE

Supply Chain for Small Business Owners

County College of Morris in collaboration with supply chain expert, Marilyn Gettinger, CPM, CPSM, APICS CSCP, has developed a three-part workshop series to support small businesses—those newly opened and those looking to take their company to the next level. The series will define and explore supply chain management principles and how this exciting business concept applies to companies big, small, new and established.

The program offers a unique approach by marrying theory to hands-on planning, implementing and managing a business using supply chain management best practices. Participants will have an opportunity to develop, discuss, and refine their business vision, mission, objectives, goals and challenges during the sessions. You will identify, map out and improve both internal supply chains as well as the external supply chains in which you are stakeholders.

This supply chain series promises that participants will leave the sessions with:

  • Answers to many of their business challenges
  • Action plans for network design, supply chain strategy and service performance
  • The most current ideas in supply chain management and how to integrate these into their businesses

SUPPLY CHAIN STRATEGY (BDT-157E)

The first course in the new supply chain workshop series defines supply chains and supply chain management, their evolution and impact on businesses. Participants will discuss both internal, upstream and downstream segments of their own organization’s many supply chains.

Attendees will have an opportunity to clarify the vision, mission, objectives, goals and challenges of their own organization. Then the session focuses on how a business can identify, map out and revise existing supply chain processes to support those objectives and goals for their own businesses.

Participants will have an opportunity to discuss their own supply chain challenges.  This workshop promises answers to many of those challenges.

Sat, March 5, 9 a.m.-5 p.m.

On campus: SH 164

1 session: 8 hrs, CEU 0.8

Course: 28111

Cost: $219

REGISTER HERE

SUPPLY CHAIN NETWORK DESIGN (BDT-158E)

The second course in the workshop series, Supply Chain Network Design, defines and explores the importance of supply chain networks within the organization as well as externally with customers and suppliers. Participants will capture and discuss supply chain networks for the physical, informational, relational and financial flows of their business. This session supports participants in applying the tools, methods and simulations covered in the session to their own unique situations.

Attendees will leave the workshop with initial network design templates and layouts to build on.

Sat, April 2, 9 a.m.-5 p.m.

On campus: SH 164

1 session: 8 hrs, CEU 0.8

Course: 28112

Cost: $219

REGISTER HERE

SUPPLY CHAIN SERVICE PERFORMANCE (BDT-159E)

The third workshop is Supply Chain Service Performance. This segment emphasizes that customer service and customer satisfaction are a company-wide commitment along with effective and efficient internal and external supply chain processes. Learn how to identify every touchpoint that affects the customer experience and its impact on customer service excellence.

Participants will discuss and explore how to manage lead-time, inventory management and control, product quality, product launch and the order management process.

Attendees will have the opportunity to identify the “as-is” status of these customer service support areas, as well as how to implement improvements.

Sat, May 7, 9 a.m.-5 p.m.

On campus: SH 164

1 session: 8 hrs, CEU 0.8

Course: 28113

Cost: $219

REGISTER HERE

Tech Training

These popular cloud-based apps allow you to work, collaborate, and manage your life from wherever you have Internet access. Perhaps you want to learn more about a particular key productivity app at your company, or you just like the cost-effective idea of using these free tools at home—either way, these classes are for you!

GOOGLE OFFICE APPLICATIONS

Google’s powerful free cloud-based series of apps allow you to work, collaborate, and manage your life from wherever you are. Perhaps you want to learn more about a particular key productivity app that , or you just like the cost-effective idea of using a free Office Suite—these classes are for you! 

PREREQUISITES:

  • Solid comfort level using a computer and software programs.
  • Chrome web browser active on your computer before starting class (required).
  • Gmail or Google account established prior to class. You can do this by going to com and creating an account; remember your sign-in and password.

All classes offered Remote-Live via Zoom.

Email Agarver@ccm.edu with any questions you are specifically looking to have answered during the class. Instructor to add highlighted directions in the course handout sent two days before each class.

INSTRUCTOR: Alyce Garver, BA

These classes are being offered through our Grant-Supported Training program, and are free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take a course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

 

GOOGLE DRIVE (WDT-211E)

We highly recommend this being your first Google class, since all your files created in any Google app will be saved here! Learn about how to create folders and sub-folders to help organize your files. You will see how folders help you to quickly find the files you need as well as search features you can use when in doubt about a file’s location. You will learn about sharing your files with others and the difference between sharing files, folders, and sub-folders. You will be able to interactively work in a file together in class, as well as learn other important and useful information to function your best in Drive.

Wed, March 2, 1-5 p.m.

Remote-Live

1 session: 4 hrs, CEU 0.4

 

GOOGLE SHEETS (WDT-214E)

You will learn about the all-important command (menus) and toolbar choices within Sheets. You will set up your own spreadsheet and then learn the principles of both formula and function construction. We will learn about sharing and will be working interactively with others in a spreadsheet. We will also learn about the right-click shortcut menus and other tips to work most efficiently in Sheets.

Wed, March 9, 1-5 p.m.

Remote-Live

1 session: 4 hrs, CEU 0.4

 

GOOGLE FORMS (WDT-213E)

A very useful tool to gather information from many people at once. Forms have many purposes, of which surveys, questionnaires, and polls are some of the most common. You will learn how to create a form using the commands available to you within the app. Once you understand how Forms work, it will become apparent how this versatile app can assist your work flow. Learn how to export and analyze your completed forms results in Google Sheets, as well as the advanced concept of branching, which allows you to re-direct respondents to a different set of questions based off a response to a particular question within your primary Form.

Wed, March 16, 1-5 p.m.

Remote-Live

1 session: 4 hrs, CEU 0.4

 

GOOGLE DOCS (WDT-212E)

You will learn about both the main screen and the document screen. Learn the all-important app commands (regular menus and right-click menus) and toolbar choices within Docs as well as how to use compatibility mode with Microsoft Word and how to convert those documents into Google Docs. You will be able to interactively work in a file together in class and learn how to revert to an earlier version of your document if needed. There will also be lots of tips on using the app most productively.

Wed, March 23, 1-5 p.m.

Remote-Live

1 session: 4 hrs, CEU 0.4

MICROSOFT OFFICE SUITE