SMALL BUSINESS INSTITUTE

As a New Jersey business, you and your employees can take advantage of classes featured in CCM’s Small Business Institute at NO COST!

The ownership and operation of a small business demands a wide range of skills for everyone in the company. Wearing multiple hats, knowing how to deliver excellent customer support, publicizing your products and services, performing or supervising the all-important function of accounting and keeping up with technology, are just some of the daily challenges for a small business. Fortunately, CCM offers a diverse range of courses to address a multitude of your greatest needs.

Customer Service

Learning how to deliver superb small business customer service can help you keep your customers happy, sail through mistakes without losing accounts and boost your small business. Need help improving your small business customer service? These customer service courses will equip you with the basics of providing great service and arm you with the ideas and tools you can use to keep your customers happy.

ESSENTIALS FOR EXCEPTIONAL CUSTOMER SERVICE (BDT-155E)

Excellent service does not simply come from a friendly transaction or helpful technology—it is the result of truly understanding your customers’ expectations and putting the right guidelines and service standards in place to exceed them. When an organization puts the customer at its core, exceptional service becomes possible at every point of contact.

Participants will:

  • Assess current customer service practices
  • Determine how to differentiate the service to become a provider of choice
  • Discuss quality service standards to create a consistent service experience
  • Use tools to gauge the needs of customers
  • Understand customer service practices that consistently deliver exceptional service
  • Plan for Action

INSTRUCTOR: Georgann Occhipinti, MA

Wed and Fri, April 13-15, 6-9 p.m.

Remote-Live

2 sessions: 6 hrs, CEU 0.6

This class is being offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

Finance

Financial accounting is important for all companies, regardless of size. Through our business courses at the Center for Workforce Development, businesses can learn to record transactions thoroughly and systematically. This is important for establishing a record of a company’s financial health, which becomes critical when applying for loans or establishing a working relationship with other businesses.

ARTIFICIAL INTELLIGENCE FOR SMALL BUSINESSES (BDT-154E)

Artificial Intelligence (AI) is no longer confined to big businesses.  As AI technology continues to evolve and becomes more affordable, it has found a place in small businesses. Find out how AI can help your small business to grow.

INSTRUCTOR:  Alexis Thurman, MS, MBA

1 Session: 4 hrs, CEU 0.4

Cost: $159

ACCOUNTING BASICS FOR NON-ACCOUNTANTS (BDT-161E)

ACCOUNTING BASICS FOR NON-ACCOUNTANTS (BDT-161E)

PREREQUISITE:  This is an introductory course on the basics of accounting.  A personal computer with Windows 10 is helpful, but not required for this course.  A computer and computer skills are required for the next classes in this program series.

If you have never had a bookkeeping or accounting course and the words t-account, debit and credit entries, sound like a foreign language, you need to start here to advance in this series.  Understanding the theories and practices behind accounting, which is the process of recording financial transactions and then summarizing, analyzing, and reporting these transactions, is the basis of this class.  This class will equip you with the foundational knowledge to be successful in the next course.

INSTRUCTOR: Robert Murray, CPA, CMA

Wed, Sept 21-Oct 5, 6:30-9:30 p.m.

On campus: CH 156

3 sessions: 9 hrs, CEU 0.9

Course: 88231

Cost: $229

REGISTER HERE

ACCOUNTING FUNDAMENTALS & MORE (BDT-124E)

PREREQUISITE: Accounting Basics for Non-Accountants, or accounting/bookkeeping knowledge or prior work experience REQUIRED. Students should have a personal computer with Windows 10 AND have strong computer skills. Students receive CCM student credentials to access MS Excel.

Apply double entry bookkeeping and then dig deeper into the analysis and recording of financial transactions and financial statements. Get hands-on experience in accounts receivable, accounts payable, payroll procedures, sales taxes and common banking activities. Understand the role of the three main accounting statements:  balance sheet, income statement and cash flow.

This course is a prerequisite for QuickBooks. During a one-hour orientation, in advance of the course work, students will receive information on the class structure, use of Excel and how to access MS Excel if a student does not have the application available.

INSTRUCTOR: Robert Murray, CPA, CMA

Wed, Oct 12-Nov 16

Mandatory Orientation, Oct 12, 6:30-7:30 p.m.

Class Dates, Oct 19-Nov 16, 6:30-9:30 p.m.

On campus: CH 156

6 sessions: 15 hrs, CEU 1.5

Course: 88232

Cost: $379

REGISTER HERE

QUICKBOOKS 2021 CERTIFICATION PREP with EXAM VOUCHER (BDT-146E)

PREREQUISITE: Accounting Fundamentals or a minimum of one-year work-related bookkeeping or accounting experience REQUIRED. Students MUST HAVE good computer skills, along with a personal computer with Windows 10.  Students receive CCM student credentials to access the QuickBooks software. Students who register for this class, and do not have the prerequisite knowledge, will be limited in their ability to participate in this course.  If in doubt, please contact Workforce Development prior to enrolling.  A QuickBooks certification exam voucher is included with the course.

QuickBooks is a computerized accounting system commonly used in small-to-medium sized businesses. Students learn to create purchase orders, track sales and expenses, produce and manage invoices, monitor financial records and more. This course uses QuickBooks 2021, emphasizing the cloud version, with an introduction to the QuickBooks desktop version. The course will help you prepare for the QuickBooks certification exam. During a one-hour orientation, in advance of the course work, students will receive information on how to download the student version of QuickBooks directly from Intuit and learn more about the QuickBooks certification process and course outline.

This class, and the information you will learn, is not a substitute for professional accounting and tax advice. Instructors are unable to advise students on specific issues.

Wed, Nov 30-Feb 15 (No class Dec 21, 28, Jan 4, Feb 8)

Mandatory Orientation, Nov 30, 6:30-7:30 p.m.

Class Dates, Dec 7-Feb 15, 6:30-9:30 p.m.

On campus: CH 156

8 sessions: 22 hrs, CEU 2.2

Course: 28233

Cost: $629

REGISTER HERE

E-COMMERCE MANAGEMENT (BDT-153E)

As the global Internet population continues to grow in a plethora of different ways, electronic commerce is growing as well. E-commerce generates billions annually. This huge market encompasses traditional e-commerce, as well as m-commerce (mobile commerce) and location-based e-commerce. This course will teach entrepreneurs how to develop, market and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

INSTRUCTOR: CCM Staff

Dates: TBD

Marketing

Marketing – getting and keeping customer attention in a field of competitors is more complex than ever.  How you take your message to the consumer, create positive attention in a crowded market, grow your brand and create a social media following, requires an understanding of marketing strategy, the multiple channels available to reach your customer and effective use of the newest tools available to business owners.  Marketing is “job-one” for all companies, regardless of size, but even more so for the small business.  Learn how to stand out in the marketplace, effectively creating and growing awareness of your company with these great courses taught by business professionals.

CREATING A GOOGLE ADS CAMPAIGN (BDT-150E)

PREREQUISITE: Comfortable with working on computers.  You must have both a Gmail account and “Chrome” loaded on your computer BEFORE attending the course.

This two-day course focuses on the Internet’s largest machine available for pay per click ads – Google Ads. Learn how Google Ads work, what pay per click (PPC) means, the importance of correctly creating an advertising strategy and setting up an Ad budget. You will also learn how to select keywords, set up ad groups, design a compelling Ad and find your Ad’s tracking and statistical info, as well as how to make adjustments to increase success. An optional creative assignment offers you the chance to practice what you’ve learned.

INSTRUCTOR: Alyce Garver, BA

Tues and Wed, March 29-30, 1-4 p.m.

Remote-Live

2 sessions: 6 hrs, CEU 0.6

This class is being offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

FACEBOOK FOR YOUR BUSINESS (BDT-152E)

In this course, learners will actively work on their small business page. The instructor will guide business owners as they establish a brand presence on Facebook. Learn how to use free tools to create strategic visual communications. Understand what types of content you should share via the Facebook social medial platform and which content is better used elsewhere. Establish your business profile and learn how to create a larger following on Facebook. Proactively engage with your target audience through new ways. Increase your earning potential through adding positive reviews on your page from your customer base. This course will greatly benefit your small business. You will also get the chance to connect with other small business owners during this six-hour workshop.

INSTRUCTOR: Lisa Fagan, MA

This class is being offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

Sat, April 2-9, 9 a.m.-12 p.m.

Remote-Live

2 sessions: 6 hrs, CEU 0.6

LINKEDIN FOR YOUR BUSINESS (BDT-148E)

You already have a personal LinkedIn profile, now you want to establish one for your business. Learn how to create a business profile that is separate from your personal profile, how to connect with individuals, employees and other businesses to promote and celebrate the great work you’re doing. Learn how to leverage your connections, make the most of LinkedIn groups, post available jobs, recruit potential employees and more. LinkedIn employee, Steven Carroll, will guide you through the process with enthusiasm and ease.

INSTRUCTOR: Steven Carroll, MBA

Sat, April 30, 9 a.m.-1 p.m.

Remote-live

1 sessions: 4 hrs, CEU 0.4

This class is being offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

BUSINESS BEST PRACTICES FOR YOUR LINKEDIN PROFILE

LinkedIn is a valuable social platform for professionals and business owners to maximize their exposure and reach, directly engage new customers, and search for new opportunities. Many well-established brands use this platform to create fresh connections and build long-term relationships. Learn from a dedicated professional who works at LinkedIn: how to maximize your LinkedIn presence for you or your business; the etiquette of LinkedIn; posting your credentials; how to get the most out of its settings; and much more. Learn how to define your audience and craft a strategy focused on your organization’s goals. In this course, you will gain a better understanding of best practices to incorporate content on LinkedIn while also defining which content resonates most effectively on the platform.

INSTRUCTOR: Steven Carroll, MBA

Sat, May 21, 9 a.m.-1 p.m.

Remote-live

1 session: 4 hrs, CEU 0.4

This class is being offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

MARKETING AND YOUR ONLINE PRESENCE

With most things in life, everything comes down to either time or money. You can spend either your time bringing your marketing plan to life or pay someone to do it. Dedicating the time to spend on your marketing plan is one of the hardest things you can do as a business owner. Most people want to spend their time making money for their business and there’s not a whole lot of ‘immediate gratification’ for plugging away on your overall marketing plan. It’s important to make time for it and here’s why — your representation online is who you are and your identity to a lot of people. In this class instructor Tom DuHamel specializes in making businesses stand out. As an entrepreneur himself, Tom has passion for developing websites and honing in on a purposeful marketing plan that works. Join in on this six-hour introductory class to learn more about your presence online and how to develop a marketing plan that will propel your success.

INSTRUCTOR: Tom DuHamel, BS

Tues & Thurs, April 19 & 21, 6-9 p.m.

Remote-live

2 sessions: 6 hrs, CEU 0.6

This class is being offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

SOCIAL MEDIA MARKETING FOR SMALL BUSINESS OWNERS (BDT-147E)

Marketing is about getting your business known and building your position within the marketplace. Small businesses don’t always have a big budget for marketing, meaning they have to do things a little differently than big business in order to grow their presence, increase results and meet business goals. In this two-day foundational workshop, small business owners and managers will learn to develop their marketing message, create a marketing plan and apply the right strategies to nurture and grow their small business.

Participants will:

  • Describe the essential elements of a marketing plan, no matter the size of the business
  • Apply tools and strategies to create a marketing plan that supports the growth of their small business
  • Use six steps to create, implement and review a marketing plan
  • Leverage the best of Internet and social media marketing 

INSTRUCTOR: Lisa Fagan, MA

Sat, Jan 22-29, 9 a.m.-1 p.m.

Remote-Live

2 sessions: 8 hrs, CEU 0.8

WORDPRESS FOR BUSINESSES, ENTREPRENEURS AND BLOGGERS (BDT-151E)

PREREQUISITE: Working knowledge of computers.

REQUIREMENT: Students will be required to establish a WordPress account at the first class and should have a credit card available.

Would you like to learn how to create a well-designed and functional website without having to know how to program? WordPress is a great platform on which to learn. In this class, create a modern WordPress website that allows for flexibility and easy updates, with many user-friendly features. Great for small businesses or anyone who is interested in starting a blog.

INSTRUCTOR: Tom DuHamel, BS

Mon, Oct 3-Nov 7, 6-9 p.m. (No class Oct 31)

On campus: EH 215

5 Sessions: 15 hrs, CEU 1.5

Course: 88241

Cost: $329

REGISTER HERE

Supply Chain for Small Business Owners

County College of Morris in collaboration with supply chain expert, Marilyn Gettinger, CPM, CPSM, APICS CSCP, has developed workshops to support small businesses—those newly opened and those looking to take their company to the next level. These workshops will define and explore supply chain management principles and how this exciting business concept applies to companies big, small, new and established.

The program offers a unique approach by marrying theory to hands-on planning, implementing and managing a business using supply chain management best practices. Participants will have an opportunity to develop, discuss, and refine their business vision, mission, objectives, goals and challenges during the sessions. You will identify, map out and improve both internal supply chains as well as the external supply chains in which you are stakeholders.

Participants will leave the sessions with:

  • Answers to many of their business challenges
  • Action plans for network design, supply chain strategy and service performance
  • The most current ideas in supply chain management and how to integrate these into their businesses

SUPPLY CHAIN SERVICE PERFORMANCE (BDT-159E)

This class emphasizes that customer service and customer satisfaction are a company-wide commitment along with effective and efficient internal and external supply chain processes. Learn how to identify every touchpoint that affects the customer experience and its impact on customer service excellence.

Participants will discuss and explore how to manage lead-time, inventory management and control, product quality, product launch and the order management process.

Attendees will have the opportunity to identify the “as-is” status of these customer service support areas, as well as how to implement improvements.

This class is being offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

Sat, May 7, 9 a.m.-5 p.m.

On campus: SH 164

1 session: 8 hrs, CEU 0.8

Tech Training

These popular cloud-based apps allow you to work, collaborate, and manage your life from wherever you have Internet access. Perhaps you want to learn more about a particular key productivity app at your company, or you just like the cost-effective idea of using these free tools at home—either way, these classes are for you!

GOOGLE OFFICE APPLICATIONS

Google’s powerful free cloud-based series of apps allow you to work, collaborate, and manage your life from wherever you are. Perhaps you want to learn more about a particular key productivity app that , or you just like the cost-effective idea of using a free Office Suite—these classes are for you! 

PREREQUISITES:

  • Solid comfort level using a computer and software programs.
  • Chrome web browser active on your computer before starting class (required).
  • Gmail or Google account established prior to class. You can do this by going to com and creating an account; remember your sign-in and password.

All classes offered Remote-Live via Zoom.

Email Agarver@ccm.edu with any questions you are specifically looking to have answered during the class. Instructor to add highlighted directions in the course handout sent two days before each class.

INSTRUCTOR: Alyce Garver, BA

These classes are being offered through our Grant-Supported Training program, and are free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take a course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

 

GOOGLE DRIVE (WDT-211E)

We highly recommend this being your first Google class, since all your files created in any Google app will be saved here! Learn about how to create folders and sub-folders to help organize your files. You will see how folders help you to quickly find the files you need as well as search features you can use when in doubt about a file’s location. You will learn about sharing your files with others and the difference between sharing files, folders, and sub-folders. You will be able to interactively work in a file together in class, as well as learn other important and useful information to function your best in Drive.

Wed, March 2, 1-5 p.m.

Remote-Live

1 session: 4 hrs, CEU 0.4

 

GOOGLE SHEETS (WDT-214E)

You will learn about the all-important command (menus) and toolbar choices within Sheets. You will set up your own spreadsheet and then learn the principles of both formula and function construction. We will learn about sharing and will be working interactively with others in a spreadsheet. We will also learn about the right-click shortcut menus and other tips to work most efficiently in Sheets.

Wed, March 9, 1-5 p.m.

Remote-Live

1 session: 4 hrs, CEU 0.4

 

GOOGLE FORMS (WDT-213E)

A very useful tool to gather information from many people at once. Forms have many purposes, of which surveys, questionnaires, and polls are some of the most common. You will learn how to create a form using the commands available to you within the app. Once you understand how Forms work, it will become apparent how this versatile app can assist your work flow. Learn how to export and analyze your completed forms results in Google Sheets, as well as the advanced concept of branching, which allows you to re-direct respondents to a different set of questions based off a response to a particular question within your primary Form.

Wed, March 16, 1-5 p.m.

Remote-Live

1 session: 4 hrs, CEU 0.4

 

GOOGLE DOCS (WDT-212E)

You will learn about both the main screen and the document screen. Learn the all-important app commands (regular menus and right-click menus) and toolbar choices within Docs as well as how to use compatibility mode with Microsoft Word and how to convert those documents into Google Docs. You will be able to interactively work in a file together in class and learn how to revert to an earlier version of your document if needed. There will also be lots of tips on using the app most productively.

Wed, March 23, 1-5 p.m.

Remote-Live

1 session: 4 hrs, CEU 0.4

MICROSOFT OFFICE SUITE