SMALL BUSINESS SUCCESS

Finance

Financial accounting is important for all companies, regardless of size. Through our business courses at the Center for Workforce Development, businesses can learn to record transactions thoroughly and systematically. This is important for establishing a record of a company’s financial health, which becomes critical when applying for loans or establishing a working relationship with other businesses.

ARTIFICIAL INTELLIGENCE FOR SMALL BUSINESSES

Artificial Intelligence (AI) is no longer confined to big businesses.  As AI technology continues to evolve and becomes more affordable, it has found a place in small businesses. Find out how AI can help your small business to grow.

ACCOUNTING BASICS FOR NON-ACCOUNTANTS

ACCOUNTING BASICS FOR NON-ACCOUNTANTS (BDT-161E)

PREREQUISITE:  This is an introductory course on the basics of accounting.  A personal computer with Windows 10 is helpful, but not required for this course.  A computer and computer skills are required for the next classes in this program series.

If you have never had a bookkeeping or accounting course and the words t-account, debit and credit entries, sound like a foreign language, you need to start here to advance in this series.  Understanding the theories and practices behind accounting, which is the process of recording financial transactions and then summarizing, analyzing, and reporting these transactions, is the basis of this class.  This class will equip you with the foundational knowledge to be successful in the next course.

INSTRUCTOR: Robert Murray, CPA, CMA

ACCOUNTING FUNDAMENTALS & MORE

PREREQUISITE: Accounting Basics for Non-Accountants, or accounting/bookkeeping knowledge or prior work experience REQUIRED. Students should have a personal computer with Windows 10 AND have strong computer skills. Students receive CCM student credentials to access MS Excel.

Apply double entry bookkeeping and then dig deeper into the analysis and recording of financial transactions and financial statements. Get hands-on experience in accounts receivable, accounts payable, payroll procedures, sales taxes and common banking activities. Understand the role of the three main accounting statements:  balance sheet, income statement and cash flow.

This course is a prerequisite for QuickBooks. During a one-hour orientation, in advance of the course work, students will receive information on the class structure, use of Excel and how to access MS Excel if a student does not have the application available.

INSTRUCTOR: Robert Murray, CPA, CMA

QUICKBOOKS 2021 CERTIFICATION PREP with EXAM VOUCHER

PREREQUISITE: Accounting Fundamentals or a minimum of one-year work-related bookkeeping or accounting experience REQUIRED. Students MUST HAVE good computer skills, along with a personal computer with Windows 10.  Students receive CCM student credentials to access the QuickBooks software. Students who register for this class, and do not have the prerequisite knowledge, will be limited in their ability to participate in this course.  If in doubt, please contact Workforce Development prior to enrolling.  A QuickBooks certification exam voucher is included with the course.

QuickBooks is a computerized accounting system commonly used in small-to-medium sized businesses. Students learn to create purchase orders, track sales and expenses, produce and manage invoices, monitor financial records and more. This course uses QuickBooks 2021, emphasizing the cloud version, with an introduction to the QuickBooks desktop version. The course will help you prepare for the QuickBooks certification exam. During a one-hour orientation, in advance of the course work, students will receive information on how to download the student version of QuickBooks directly from Intuit and learn more about the QuickBooks certification process and course outline.

This class, and the information you will learn, is not a substitute for professional accounting and tax advice. Instructors are unable to advise students on specific issues.

INSTRUCTOR: Judith Ginder

Wed, Nov 30-Feb 15 (No class Dec 21, 28, Jan 4, Feb 8)

Mandatory Orientation, Nov 30, 6:30-7:30 p.m.

Class Dates, Dec 7-Feb 15, 6:30-9:30 p.m.

On campus: CH 156

8 sessions: 22 hrs, CEU 2.2

Course: 28233

Cost: $629

REGISTER HERE

Sales & Marketing

Marketing – getting and keeping customer attention in a field of competitors is more complex than ever.  How you take your message to the consumer, create positive attention in a crowded market, grow your brand and create a social media following, requires an understanding of marketing strategy, the multiple channels available to reach your customer and effective use of the newest tools available to business owners.  Marketing is “job-one” for all companies, regardless of size, but even more so for the small business.  Learn how to stand out in the marketplace, effectively creating and growing awareness of your company with these great courses taught by business professionals.

BUSINESS BEST PRACTICES FOR YOUR LINKEDIN PROFILE

LinkedIn is a valuable social platform for professionals and business owners to maximize their exposure and reach, directly engage new customers, and search for new opportunities. Many well-established brands use this platform to create fresh connections and build long-term relationships. Learn from a dedicated professional who works at LinkedIn: how to maximize your LinkedIn presence for you or your business; the etiquette of LinkedIn; posting your credentials; how to get the most out of its settings; and much more. Learn how to define your audience and craft a strategy focused on your organization’s goals. In this course, you will gain a better understanding of best practices to incorporate content on LinkedIn while also defining which content resonates most effectively on the platform.

INSTRUCTOR: Steven Carroll, MBA

This class is offered through our Grant-Supported Training program, and are free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take a course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

HOW TO BUILD YOUR EXECUTIVE PRESENCE

Some leaders immediately captivate their team’s attention and respect when they walk into a room. Do you have that kind of presence? If not, is it something that you would like to develop? This course will help you do just that by building your credibility, improving your personal appearance, honing your networking skills and enhancing your ability to communicate effectively. You will also receive an introduction to core skills to build trust and credibility as a leader. Create a strong positive impression and maintain that impression as you build your relationships. Take this course by itself or in conjunction with Building Relationships for Success in Sales for a dynamic duo to develop your character in your profession.

INSTRUCTOR: Steven Carroll, MBA

This class is offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

MARKETING AND YOUR ONLINE PRESENCE

With most things in life, everything comes down to either time or money. You can spend either your time bringing your marketing plan to life or pay someone to do it. Dedicating the time to spend on your marketing plan is one of the hardest things you can do as a business owner. Most people want to spend their time making money for their business and there’s not a whole lot of ‘immediate gratification’ for plugging away on your overall marketing plan. It’s important to make time for it and here’s why; your representation online is who you are and your identity to a lot of people. In this class, Instructor Tom DuHamel, specializes in making businesses stand out. As an entrepreneur himself, Tom has passion for developing websites and honing in on a purposeful marketing plan that works. Join in on this six hour introductory class to learn more about your presence online and how to develop a marketing plan that will propel your success.

INSTRUCTOR: Tom DuHamel, BS

This class is offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.

SOCIAL MEDIA MARKETING FOR SMALL BUSINESS OWNERS

Marketing is about getting your business known and building your position within the marketplace. Small businesses don’t always have a big budget for marketing, meaning they have to do things a little differently than big business in order to grow their presence, increase results and meet business goals. In this two-day foundational workshop, small business owners and managers will learn to develop their marketing message, create a marketing plan and apply the right strategies to nurture and grow their small business.

Participants will:

  • Describe the essential elements of a marketing plan, no matter the size of the business
  • Apply tools and strategies to create a marketing plan that supports the growth of their small business
  • Use six steps to create, implement and review a marketing plan
  • Leverage the best of Internet and social media marketing

INSTRUCTOR: Lisa Fagan, MA

This class is offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.