SMALL BUSINESS SUCCESS
Marketing – getting and keeping customer attention in a field of competitors is more complex than ever. How you take your message to the consumer, create positive attention in a crowded market, grow your brand and create a social media following, requires an understanding of marketing strategy, the multiple channels available to reach your customer and effective use of the newest tools available to business owners. Marketing is “job-one” for all companies, regardless of size, but even more so for the small business. Learn how to stand out in the marketplace, effectively creating and growing awareness of your company with these great courses taught by business professionals.
BUSINESS BEST PRACTICES FOR YOUR LINKEDIN PROFILE
LinkedIn is a valuable social platform for professionals and business owners to maximize their exposure and reach, directly engage new customers, and search for new opportunities. Many well-established brands use this platform to create fresh connections and build long-term relationships. Learn from a dedicated professional who works at LinkedIn: how to maximize your LinkedIn presence for you or your business; the etiquette of LinkedIn; posting your credentials; how to get the most out of its settings; and much more. Learn how to define your audience and craft a strategy focused on your organization’s goals. In this course, you will gain a better understanding of best practices to incorporate content on LinkedIn while also defining which content resonates most effectively on the platform.
INSTRUCTOR: Steven Carroll, MBA
This class is offered through our Grant-Supported Training program, and are free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take a course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.
HOW TO BUILD YOUR EXECUTIVE PRESENCE
Some leaders immediately captivate their team’s attention and respect when they walk into a room. Do you have that kind of presence? If not, is it something that you would like to develop? This course will help you do just that by building your credibility, improving your personal appearance, honing your networking skills and enhancing your ability to communicate effectively. You will also receive an introduction to core skills to build trust and credibility as a leader. Create a strong positive impression and maintain that impression as you build your relationships. Take this course by itself or in conjunction with Building Relationships for Success in Sales for a dynamic duo to develop your character in your profession.
INSTRUCTOR: Steven Carroll, MBA
This class is offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.
MARKETING AND YOUR ONLINE PRESENCE
With most things in life, everything comes down to either time or money. You can spend either your time bringing your marketing plan to life or pay someone to do it. Dedicating the time to spend on your marketing plan is one of the hardest things you can do as a business owner. Most people want to spend their time making money for their business and there’s not a whole lot of ‘immediate gratification’ for plugging away on your overall marketing plan. It’s important to make time for it and here’s why; your representation online is who you are and your identity to a lot of people. In this class, Instructor Tom DuHamel, specializes in making businesses stand out. As an entrepreneur himself, Tom has passion for developing websites and honing in on a purposeful marketing plan that works. Join in on this six hour introductory class to learn more about your presence online and how to develop a marketing plan that will propel your success.
INSTRUCTOR: Tom DuHamel, BS
This class is offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.
SOCIAL MEDIA MARKETING FOR SMALL BUSINESS OWNERS
Marketing is about getting your business known and building your position within the marketplace. Small businesses don’t always have a big budget for marketing, meaning they have to do things a little differently than big business in order to grow their presence, increase results and meet business goals. In this two-day foundational workshop, small business owners and managers will learn to develop their marketing message, create a marketing plan and apply the right strategies to nurture and grow their small business.
Participants will:
- Describe the essential elements of a marketing plan, no matter the size of the business
- Apply tools and strategies to create a marketing plan that supports the growth of their small business
- Use six steps to create, implement and review a marketing plan
- Leverage the best of Internet and social media marketing
INSTRUCTOR: Lisa Fagan, MA
This class is offered through our Grant-Supported Training program, and is free to employees of most NJ businesses. To see if you qualify, or to explore all of our grant-supported classes, please click here. If you do not qualify for free training but would like to pay to take the course, let us know by emailing us at wfd@ccm.edu so we can assist with enrollment.