BUSINESS ENTREPRENEURSHIP CERTIFICATE PROGRAM
NEW! LAUNCHING APRIL 2024
CCM, a recognized leader in training new and seasoned business professionals and individuals, is offering a brand-new Business Entrepreneurship Certificate Program that responds to today’s changing business landscape. If you are an aspiring entrepreneur or in the early stages of entrepreneurship, this program will help you to operate, grow and thrive in your business venture.
Our Business Entrepreneurship courses are designed to help you think like an entrepreneur, understand the entrepreneurial process and learn how to navigate obstacles you may face on your journey. Program content includes key concepts such as market research, business planning and branding, raising funds, marketing strategies and choosing a business structure.
Throughout the duration of this program, students will formulate a competitive business plan. The courses are arranged in a series to facilitate learning and to create a roadmap to the capstone project. The capstone project is the opportunity to put theory to practice, enhancing entrepreneurial skills to make real life business decisions. Upon completion of all six modules, students will be awarded a certificate in Business Entrepreneurship from the college.
INSTRUCTOR: CCM Staff
MODULE 1 - COMPETITIVE MARKET ANALYSIS (BDT-162E)
The successful start of any business begins with gathering, interpreting and applying market and consumer data to better assess your competition. Do you know what sets you apart from other businesses? Understand how to conduct market analysis to determine market needs and opportunities. Learn about your own business strengths and weaknesses to gain a competitive edge.
4 sessions: 8 hrs, CEU 0.8
MODULE 2 - DEVELOPING A BUSINESS PLAN
In this course, you will learn how to establish your business plan, which is the blueprint for any new business endeavor. This course will equip entrepreneurs with the pertinent business skills to launch their ideas into a structured and articulate business plan. Upon successful completion of this course, students will have mapped out an impactful documented business strategy.
4 sessions: 8 hrs, CEU 0.8
MODULE 3 - RAISING FUNDS
Raising funds is an important step to growing your business. In this course, students will learn the fundamentals of financing their business. Students will estimate the need and value of their business venture. Learn how to identify and present to potential investors and prove that financial support will create business longevity and a return on investment.
4 sessions: 8 hrs, CEU 0.8
MODULE 4 - MARKETING YOUR BUSINESS
Marketing your business can be tricky in the digital age. Brick and mortar businesses still need a web presence. Learn the key strategies to promote your business.
4 sessions: 8 hrs, CEU 0.8
MODULE 5 - CHOOSING A BUSINESS STRUCTURE
In this course, students will learn about the different forms of business incorporations. Evaluate the pros and cons of certain business structures. Upon course completion, students will understand how the impacts of business structures such as sole proprietorship, LLCs, S Corporations and franchising will affect taxes, daily operations and asset risks.
4 sessions: 8 hrs, CEU 0.8
MODULE 6 - CAPSTONE: BUSINESS PLAN COMPLETION
In the final capstone course, students will develop, create and present their final project, solidifying the knowledge gained during the duration of the program. Students will have an opportunity to hear feedback from the instructor and classmates to help refine their business venture.
4 sessions: 8 hrs, CEU 0.8