What You Will Learn
Starting a business is exciting, but it’s also an adventure with twists and turns. Through this certificate, you’ll explore:
- How to come up with bold, creative ideas
- What it takes to launch and run a small business
- Marketing strategies that actually get attention
- How to manage money, people, and your own time
- The secrets to staying motivated even when things get tough
It’s hands-on, practical, and designed to help you see what it really takes to bring your ideas to life.
Curriculum
The Entrepreneurship program at CCM consists of 5 courses, with a core in Small Business Operations, Principles of Marketing and Entrepreneurial Mindset & Innovation.
Careers in the Field
Entrepreneurship opportunities may be pursued in a variety of industries including:
- Accommodation and Food Services
- Agriculture and Food Production
- Arts, Entertainment, and Recreation
- Construction
- Education and Training Services
- Energy and Environmental Services (Green Business)
- Financial Services
- Health Care
- Information Technology / Digital Media
- Manufacturing and Product Design
- Nonprofit and Social Enterprise Sectors
- Personal and Consumer Services (e.g., Fitness, Beauty, Events)
- Professional Services
- Real Estate / Rental and Leasing
- Retail
- Scientific and Technical Services
- Transportation and Warehousing
Why Study Entrepreneurship at CCM?
Ever dreamed of being your own boss, setting your own schedule, or turning a passion into a career? That’s what entrepreneurship is all about! Small businesses are everywhere, from coffee shops to food trucks to tech start-ups and online boutiques but they all have one thing in common: they’re fueled by creative thinkers who want to make an impact.
Entrepreneurship isn’t just about numbers! It’s about ideas, grit, and the thrill of building something from the ground up. Think of trailblazers like Walt Disney, Steve Jobs, or Oprah Winfrey; people who saw opportunities where others saw challenges.
Did you know nearly 63% of all new jobs in the U.S. come from small businesses? The U.S. Small Business Administration currently reports 34.8 million small businesses! That’s millions of opportunities created by people who decided to take an idea and make it real. Right here in New Jersey, almost half of the workforce (1.9 million people) is employed by small businesses. And with over 1.1 million small businesses in NJ alone, they make up 99.7% of all companies in the state.
So why do people take the leap?
- 57% want the freedom of being their own boss.
- 54% want to build more wealth.
- 42% want flexibility and control over their time.
- 30% want to turn their passions into a career.
Will YOU take the leap?
Paying for Your Entrepreneurship Education
Earning a certificate of achievement from CCM is a powerful investment that is a springboard to both increased earnings and job satisfaction. But what is the upfront cost and how do you afford it?
There’s good news: Money is available to help you pay for school! Financial Aid staff can provide lots of information about the process of finding funds to help pay for your CCM education.
Featured Courses
Small Business Operations
This course focuses on all aspects of operating an existing business or starting a new venture, culminating in the preparation and simulated execution of a business plan. Study includes evaluations of both new and existing businesses, financing approaches, forms of ownership, traditional and Internet marketing and advertising, directing, staffing, purchasing, risk mitigation, cash management, tax obligations, bootstrapping techniques, and financial and breakeven evaluation. This is a hands-on pragmatic approach to small business management.
Principles of Marketing I
An introduction to basic principles and practices in marketing. The course provides an overview in areas of consumer behavior, marketing management and channels of distribution and emphasizes the growth of the marketing concept.
Entrepreneurial Mindset and Innovation
This course is for all students interested in starting their own business or interested in learning about how entrepreneurs think, innovate, and lead. The objective of the course is to enable students to successfully create and lead enterprises. Students will acquire the basic skills to be a successful entrepreneurial leader. Students will learn what it means to have an entrepreneurial mindset and how to generate product ideas and test them. The course will cover new product development, opportunity generation, value proposition, and the “lean start-up.” Students will learn how to create a profit and loss statement, obtain financing, and create a “pitch” deck.
