What You Will Learn
If you are intrigued by social media and its presence in the professional world, consider earning a Certificate of Achievement in Social Media Marketing and Communications at CCM. In only five courses or 15-credits, this certificate can give you the marketing and design skills that can be used in a multitude of different media fields.
The use of social media for communications and promotions has greatly increased for businesses and media outlets. You can gain highly transferable skills at CCM to use in this fast-growing industry which has dramatically impacted the delivery of news and entertainment, plus influences how businesses and other organizations promote products and services.
Curriculum
The 15-credit program in social media marketing and communications requires completion of five courses:
- Principals of Marketing
- Social Media Marketing
- Social Media Analytics
- Editing and Publication Design
- Introduction to Journalism
This program is also a great way to begin at CCM, continue to achieve an associate degree in a competitive field, and enable you to transfer to a four-year institution to earn your bachelor’s degree.
At CCM, the possibilities are limitless!
Careers in the Field
Social media marketing jobs are one of the fastest-growing opportunities because social media marketing is a growing industry.
In 2020, $40 billion was spent on social media advertising, which included paid advertising on social networks as well as games and applications on social media. By 2022, advertisers spent over $56 billion on social media promotions. Studies show that over 90% of U.S. companies are and will be using social media for marketing purposes.
As of 2021, there were 3.78 billion social media users worldwide, which is 48% of the current world population.
The career possibilities with a certificate of achievement from CCM provides you with the skills for employment in the following growing areas:
- Content Marketing Specialist
- Content Writer
- Digital Marketing
- Ecommerce Marketing
- Marketing Automation Coordinator
- Public Relations
- Search Engine Optimization
- Social Media Marketing
Why Study Social Media Marketing and Communications at CCM?
- The business and communication departments at CCM equips you with practical learning experiences in the fields of marketing, media, journalism, communications, and graphic design.
- CCM faculty possess both academic credentials and professional experience in marketing, media, and communications.
- Marketing courses enable you to develop a marketing plan and learn how to use social media in promoting goods and services.
- Courses in communication encompass an introduction to journalism and teach content creation, including the use of Adobe Photoshop and Adobe InDesign.
- Classes are held on campus in modern, wireless spaces or you may also learn from home remotely.
- Internship and cooperative education experiences, as well as job search support facilitated through our Office of Career Services, enables you to learn how to build a resume, gain interviewing skills and employment as a Digital Marketing intern, Ecommerce intern, Public Relations and Social Media intern, Social Media and Content Creation intern or Social Media Marketing intern.
- Completion of the certificate can be used as a steppingstone to further your education toward an associate degree at CCM and to then continue on to a four-institution for a bachelor’s degree or more.
- Many CCM students also choose to complete this program to satisfy elective requirements for other CCM degree programs such as business administration, business professional or communications.
Featured Courses
Social Media Marketing
This course will describe, define, and apply ways in which businesses can use Social Media Marketing (SMM) to help enhance their marketing strategies. The course will also cover different SMM platforms, such as Twitter, LinkedIn, Instagram, blogs etc., as well as current consumer trends in using SMM tools. Students will also learn how to develop and execute a SMM plan.
Social Media Analytics
Digital technology changed the way individuals, businesses, and organizations interact with each other. Students will learn how digital marketing fits into marketing plans and how to use technology to better engage with target markets. Students will gain an understanding of the digital marketing landscape. This course will provide an examination of the measurements, tracking, and analytic tools being used to determine the effectiveness of social media platforms and websites. It will also involve the analysis of captured digital data and how it can be used to gain customer insight and make business decisions.
Editing and Publication Design
Instruction and practice in copy editing, layout, design, headline writing, photo editing, news evaluation, media ethics and media law. Students utilize computers, Adobe Photoshop, and Adobe InDesign to complete assignments, and they help produce the student newspaper.
Resources
Your Social Media Marketing & COmmunicaitons Faculty Advisor
Susan Miller Associate Professor
Email: smiller2@ccm.edu
Office: Business Administration, Cohen Hall CH 204D
Office hours: Mondays – 8am-10am Online; Wednesdays 8:50am-9:30am, 12:30pm-1:30pm
Phone: 973-328-5662
Specialization: Accounting, Marketing, Intro Busines, Customer Relations
Department: Business
Dr. Matthew Jones Associate Professor
Email: mjones@ccm.edu
Office: Cohen Hall, CH 329
Phone: 973-328-5466
Specialization: Film, Media
Department: English and Communication
