Social Media has greatly impacted marketing and media. It has dramatically impacted news organizations and how they have delivered the news. It has also greatly impacted how businesses and other organizations have promoted their products and services. The use of Social Media for communications and promotions has greatly increased by organizations, including, of course, businesses and media outlets. This certificate will enable working professionals and students who want to develop their social media marketing skills.
The Business and Communication departments at CCM equips students with practical learning experiences in the fields of marketing and communications. Our faculty possess both academic credentials and professional experience in marketing, media, and communications. The 15-credit Certificate of Achievement in Social Media offered by the Business Administration and Communication programs includes 5 required courses. The Marketing courses cover the development of a marketing plan and the use of social media in promoting goods and services. Communication courses cover content creation, including the use of Adobe Photoshop and Adobe InDesign.
Social media marketing jobs are one of the fastest-growing opportunities because social media marketing is a growing industry. Businesses use social media to connect with their target audience. â€śIn 2020, $40 billion was spend on social media advertising, which included paid advertising on social networks as well as games and applications on social media.
By 2022, advertisers are expected to spend over $56 billion on social media promotions. Studies show that over 90% of U.S. companies are and will be using social media for marketing purposes.â€ť (Oberloâ€ť â€śThe latest social media statistics show that there are 3.78 billion social media users worldwide in 2021, which is 48% of the current world population; this number is projected to grow over the next few years (Statista, 2020)â€ť.
The latest social media statistics in 2021 show that an average of two hours and 25 minutes are spent per day per person on social media (DataReportal, 2021). â€ś73% of marketers believe that their efforts through social media marketing have been â€śsomewhat effectiveâ€ť or â€śvery effectiveâ€ť for their businessâ€ť. (Buffer, 2019).
(Sources: https://lumen5.com/learn/social-media-marketing-jobs/, https://www.oberlo.com/blog/social-media-marketing-statistics, , https://www.digitalmarketing.org/blog/the-importance-of-social-media-marketing)
Where You Can Go
The Social Media Marketing & Communications Certificate prepares students to major in Marketing or Communications at a four-year college. Many students choose these courses to satisfy elective requirement for the Business Administration, Business Professional or Communications degrees.
Cooperative education experiences, such as internships and job search support, are facilitated through our Office of Career Services, where you can also learn how to build a resume and gain interviewing skills. Internships in social media marketing include job titles such as Social Media and Content Creation Intern, Social Media Marketing Intern, Public Relations and Social Media Intern, Digital Marketing intern, and Ecommerce intern.
Dr. Melissa M. H. Ford
Business Department Chairperson
Work phone: 973-328-5672
Dr. Matthew Jones
Communication Department Chairperson